Goodyear typically releases a new tire every year or so, and I've been fortunate to work on many of them while working on the account. For the re-introduction of Reliant, Goodyear's best selling tire at Walmart, I lead the creative for the videos, point-of-sale, and digital banners. The goal was to engage our shopper target emotionally and educate them on the features that are worth paying for in simple terms. Sales at Walmart increased post-launch thanks to strong in-store and digital support.