POINT OF SALE DISPLAYS
Over the years I've had the opportunity to create unique store displays for Frito-Lay and Pepsi, working on a wide range of existing properties or ground-up concepts. I enjoy the creative challenges and budget challenges every project has to turn cardboard into something special.
For a Frito-Lay Back-To-School program way back in 2009, I came up with the idea of turning the standard pallet & TMD shelf units into the shape of a standard school bus. We went out and did a photoshoot on an real school bus with kids, showing mini stories relating to going to school. The "bus" was so successful it became the go-to format for many subsequent years. I learned a lot on this project.
For a custom take on the Lay's Do Us A Flavor national campaign at Kroger. The unique prize was free groceries for a year, so I turned the pallet display we had to work with into a giant grocery bag full of groceries. It really stood out from all the generic yellow Lay's displays in their competitor's stores.
When the assignment for creating a Super Bowl display, I knew I wanted the then-new Cowboys Stadium with it's unique look to be the hero. Many sketches later the client signed off on what went to execution - turning the entire display into the stadium using a simple dress-up kit.
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I did the initial design, final execution was by other members of our team.
