To help create interest in these four limited-time flavors at 7-Eleven, we created a series of videos for 7-Eleven's social media platforms that targeted the Millennial male customer with humor. We honed in on our target's behavior that cooking is hard and time consuming, but you can get the same taste in a bag of these flavors. Each video was meticulously researched to be sure to have all the correct flavor cues - along with some extra items of interest! The result was an extra bump in sales over projections and extra love for Lay's across 7-Eleven's social feeds.