We had the idea to partner with WAZE to give college football fans a fun experience on their way to the game. With a very limited budget, we created a social campaign to attract consumers with a chance to "drive the Goodyear Blimp." We also partnered with ESPN College Gameday host Kirk Herbstreit who was the voice giving you directions to the game using  phrases like, "Traffic ahead, looks like a delay of game," and "Turn right, stay inbounds." Plus, we created the cutest 3D blimp ever.

 

How did it work? According to WAZE,  it was their most successful partnership ever. Over 530,000 people wanted to "drive the blimp," with spending over 250,000 hours with WAZE and diving over 7.7 million miles!